Weekly Words

High Pitched Hellos.

This weekend I went to Wrightsville Beach in NC for a quick girls getaway and it was a few days full of laughs and stories and really good food. On our way home, we stopped in Wilmington for breakfast at the famous Dixie Grill. I was just living my life, eating my Cappy’s Classic and the unexpected happened.
A family stood up in the back of the restaurant to leave and I noticed their son walking in front of them flying a toy plane and said, “Omg, look at this kid with his plane, how cute.” Then I looked past the kid and saw his dad who I recognized as Tyler Butterworth aka Butterworthdasyrup. His content is cute and funny and wholesome and I’ve followed him for a long time. He has 2.4 million followers on Instagram so he’s doing something right.
Well, we made eye contact and I proceeded to say “Hieeeeeeeeeee” like I knew this guy my whole life and hadn’t seen him in years and also maybe in a higher pitch than Mariah Carey the day after Thanksgiving. Tyler smoldered a little and said hi and kept walking.
Cue two hours of relentless mockery from my friends on the ride home, mostly of them imitating my voice like I was the ghost of a Disney princess haunting a Cracker Barrel. I deserved it.

But here’s the thing. Sometimes you’re going to miss the opportunity to be cool. I actually miss those opportunities quite often. lol. And when it comes to marketing, you just need to be yourself. Even is that self is awkward and a little nerdy and definitely not cool when noticing a pseudo famous person in the wild. I’m pretty sure that Tyler Butterworth got his 2.4 million followers by being his goofy nerdy self and it caught on and he embraced it.

Don’t try to be someone else when marketing your business. There’s a reason you built something great. That reason is you.

Weekly Round Up

So… what does a high-pitched “hello” have to do with getting on camera?
Everything.

Because showing up on video can feel just like that moment at the restaurant:
You panic.
You forget what you were going to say.
You try to act natural and somehow end up sounding like a cartoon character.

The fear isn’t really about the camera.
It’s about being seen—and what people will think when they do.

But here’s the truth:
You don’t need to be perfect to show up with confidence.
You just need to be prepared.

That’s why I created the Camera Confidence Workbook—a simple, actionable guide to help you:

• Clarify your message

• Practice without cringing

• Show up as you (not a robot version of you)

• Create content that connects instead of stresses

Because the magic happens when you’re willing to show up as a human… not a highlight reel.

You don’t need a ring light and a media coach.
You just need a plan, a purpose, and maybe a little humor when things go sideways.

I created a Camera Confidence guide and workbook along with 52 video prompts for you. On the days where you are feeling uninspired, you’ll always have a few ideas. And remember, if I can recover from the diner disaster, you can hit record 😉 

PJ’s & Pep Talks

Don’t take yourself too seriously. Try to have fun while going crazy trying to build a business!

THANK YOU!

I’m honored to be in your inbox!

Thanks for reading PJ’s & Profits! If you loved it, let me know! Or even better, SHARE IT! I’m cooking up a fun referral program and you will be first to benefit!

xoxo,
Steph