What If It Doesn't Work?

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No small business is actually small.

Mindset is a necessary component of building a business. You have to believe in yourself, in your product, in your messaging, in your process. So what happens when it doesn’t work. You’ve taken the courses, built the strategic plan, sought the advice, network, cheerleaded (I made that word up), but it’s still not making money and there’s just no magic left. I have 3 tips for what to do when it feels impossible.

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1. Pause. When you feel like the last thing you can do is slow down, that’s when you need to stop.
   More than 10 years ago, I ran a 10 mile race in the middle of Philadelphia and I learned one of the most important lessons of my life. You can read more here.

2. Find ONE person. Maybe it’s your husband, maybe your mom, maybe a local leader or a high school friend. Find your biggest cheerleader and spend time with them one on one and in person if possible. It’s really easy to get sucked into the endless rabbit hole of resources. Find someone who really knows you and reconnect with the person behind the business. Make sure you energy is still in the right place.

3. Let go if you need to. When something you love is not working, it’s really hard to let go. Make sure you are putting yourself and your wellbeing first. Don’t hold onto something because you are worried about what other people think. Move on and be confident in your decision to do what’s right for you.

What if you decide to walk away from what you’ve been building? After making a difficult decision to do something different, reflection is always my first step. The Side Hustle Planner is a great way to get things on paper and explore your next chapter. You can grab the one below for free and customize it for your next side hustle. (*You can customize for you but you cannot distribute it or sell it to other people.)

If your business is in a great place but you need more people to know how awesome it is, check out The Great Marketing Challenge Membership. It’s an easy way to get you and your business out there without the overwhelm and rabbit holes that you might be finding yourself in.

The Great Marketing Challenge Membership is Open! Join HERE.

Do you know someone who would love to start a side hustle but needs some inspiration? Share the PJ’s and Profits Newsletter with them 🙂 

Want to know more about me? Check out my website HERE.

Want to know your marketing profile and get a FREE 10 minute mini marketing plan? Take the Quiz!

Know someone with a super awesome side hustle that would want to share it with the PJ’s and Profits audience? Reply and let me know and I’ll set up an interview!

You are amazing and so is your business! Keep building. I’m cheering for you!

xoxo,
Steph